Social media analysis reveals misunderstandings related to sports TBI

An analysis of Twitter tweets showed the public has mixed perceptions of and sentiment toward traumatic brain injuries and concussion in sports.

“We are finding people are becoming more aware of brain injuries like concussions, but there is still a long way before our society as a whole embraces the fact that we need to take these injuries seriously, especially in sports,” Michael D. Cusimano, MD, FRCS(C), PhD, MHPE, a neurosurgeon at St. Michael’s Hospital in Toronto and professor of neurosurgery, education and public health at University of Toronto, told Orthopedics Today.

Cusimano and his colleagues collected and analyzed the content and sentiment of 7,483 Twitter tweets related to traumatic brain injuries (TBIs) in sports sent from June 2013 to July 2013. Overall, they identified five major themes to the tweets, which were subjective opinions, instances of brain injury, education, policy and rules, and medical.

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